In a world of fulltime jobs and overtime, online shopping has become the main way to purchase products and let people spend their hard-earned money. Now it’s the merchants’ job to display their products on Google as lovingly as they would in their own shop windows. When customers look for products on Search or Google Images, they currently find rich snippets which include product description, ratings and price to help them choose a product that’s

07 Feb 2019
Kirsty MacLauchlan

Open compositions & Asymmetrical Design At the moment, the most common and popularly used web design trend is open composition. For many years, designers have been using boxes and frames encasing elements in a strict order, being symmetric with text and having images all visible and accounted for. In 2019, designers are to embrace more open compositions, where the user will feel like there’s an entire world off the page. Gaining popularity is using open-styled,

On June 8th, 2017, the United Kingdom will once again be asked to vote in a General Election, two years after the last election.  With Theresa May announcing her intentions to hold a snap election, the battle lines have been drawn for this year’s UK political showdown. Digital Politics Last year saw Donald Trump and Hillary Clinton battle it out for the US Presidency and with it came the deluge of talk show analysis, debates

Content Marketing Ideas
18 May 2017
Pam Reichhartinger-Lawlor

You have most likely arrived here on this page as you are looking for content marketing ideas for your company or website. Content ideation is indeed an important factor in the content marketing process. After all, isn’t content marketing all about great content ideas? I beg to differ, and here’s why. Content marketing ideas do play an important part in effective content marketing. However, it’s all about the overarching strategy that is wrapped around the

Almost one year ago, Google CEO Sundar Pichai announced in a keynote speech that 20% of all queries on its mobile app are voice searches. One year on and this increasing trend doesn’t show any signs of letting up. Voice search has evolved over the years to not only be a tool to find out quirky or interesting facts, it has become a medium to perform actions for us, recommend restaurants and tell us jokes.

Building a large social community of engaged followers takes a brand months or even years of hard work. You need to create a continuous stream of entertaining content that resonates well with your audience. One of the best tried and tested ways to quickly reach new customers and build your social following is to run competitions. Social competitions are free to run (minus the prize cost), low commitment and can help you establish brand awareness.

Video Marketing Tips For 2017
27 Feb 2017
Simon Heyes

Last week I spoke at the Figaro Digital Marketing Summit at the Emirates Stadium about video marketing. As an agency, we often get asked by brands for help with their video marketing, as many aren’t sure where to start. One of the common myths about video marketing is that it is expense to create video content. I would disagree. There are many different types of video you can produce, and each type can help tell