Brand identity is arguably one of the most crucial components to a brand. Think Airbnb, McDonald’s, Coca Cola or Lush, one thing these brands all have in common? A strong brand identity. In life, first impressions mean everything. When it comes to brands, customers will judge you in less than a second – this means you need to pull them in as soon as they set eyes on your website, social media or advertising campaigns.

The ‘top of the funnel’ stuff. That’s what most sales and product team think of the B2B marketing manager’s efforts. It’s the ‘always-on’, ‘brand recognition’ type-stuff. However, as procurement processes and buying experiences increasingly start and progress online, it is remiss of B2B businesses to think of content marketing & digital advertising in these terms, however difficult it may be to allocate a direct data point back to the sale or lead. The people that

07 Apr 2019
Robin Richmond

Digital marketing within FMCG has its own unique challenges. While not as saturated as the hugely competitive travel or finance verticals, it can be challenging to find a digital strategy that works well for your brand in the FMCG space and to get a full understanding of what success looks like. Over the past five years 8 Million Stories have been fortunate to work with several excellent marketeers across a range of FMCG brands and

15 Jan 2019
Alana Reid

2018 was a big year for social media, from Facebook’s Cambridge Analytica scandal to the closure of Google +. Technology is continuing to grow at a rapid pace, meaning social media is constantly changing. Considering this, it leaves us curious… wondering what technology and social media will bring in 2019. Here, we take a look at what we expect to see this year from the biggest platforms technology has to offer. Voice messages Towards the

After a successful roll out in the US last year, Instagram has finally launched shopping on Instagram for UK business profiles. After a testing period with 20 top UK businesses, including Marks & Spencer and Topshop, the new feature is now available to all business profiles who sell products (not services). The roll out of this new shopping experience also applies to businesses in France, Italy, Germany, Australia, Brazil, Canada and Spain. Talking about the

I know what you’re thinking. Why on Earth would I want to sign up to another social network. Twitter just doesn’t really do it for me, Facebook is filled with stupid videos and brand posts I have no interest in, and Instagram is flooded with bots, fake profiles and overly-pristine images. If you think that, then the answer is right in front of you. Vero uses the tagline True Social, and it sticks to its

I’ve had a bee in my bonnet about automated Instagram bots for about a year now. The issue bubbled to the surface when Hootsuite published this post about why Instagram bots were a bad thing. Since then, I’ve watched many influencers sign up to automated bot software platforms and grow their following through the roof. Even brands have asked us to look into automated bots over the last 18-months. Then a few weeks ago this