25 Jun 2019
Donna Kean

The search engine results pages are constantly evolving. Gone are the days of simple paid and organic results; now there is a myriad of options awaiting us once we hit search. From featured snippets to knowledge graphs, related questions to local results, we’ve never had more information right at our fingertips. However, this means competition has never been fiercer to earn those coveted clicks. Google always wants to provide the best user experience possible, but

What You Need to Know In August 2017, Google quietly launched Questions and Answers. It was initially rolled out only to users of the Google Maps app for Android, before a wider release to all desktop users in December. The feature allows local business owners and the public to answer consumer questions on Google Maps, adding another layer of data to Google’s local knowledge panel. Questions and Answers is a useful tool that gives businesses

Google are forever testing and releasing new features in their SERPs, with a view to keeping searchers on their property as long as possible. There are simple features such as their currency converter or you can do basic calculations straight in the results. The Google Knowledge Graph has historically been quite prominent in this area for travel queries for example, taking over more of the on-screen real estate which was traditionally dominated by sponsored ads

When it comes to mobile browsing, it should always be about the user experience. More and more people are consuming content on mobile devices, making it imperative that brands and businesses either have a responsive site, or a site that is optimised for mobile devices. On 19th November, Google announced that is was introducing new ‘mobile-friendly’ labels into the mobile search engine results pages (SERPs) to indicate which sites are optimised and designed for mobile

Remember way back in 2006, when Google penalised BMW Germany for undertaking shady SEO practices and trying to cheat its algorithm? That was really when Google ‘penalties’ became public knowledge. After a slap on the wrist, BMW cleaned up its act and everyone let out a sigh of relief. Every year since the BMW Google penalty inauguration, there have been one or two big name brands that have been penalised by Google, either for black